Invisalign
Building genuine local engagement for a global brand, without bending a single guideline
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Introduction
Sector – Healthcare / Orthodontics, Southern Africa
Invisalign is the world’s most recognised clear-aligner brand. In Southern Africa, the opportunity was clear. A category leader with global recognition, but real room to build a local presence that felt close, credible and active.
Almost a year ago, Invisalign partnered with us to run their social media, event marketing and HubSpot lead generation across the region.
The brief carried a built-in tension. Invisalign needed real local engagement and a lead-gen engine that actually converted. At the same time, every public asset had to meet strict global brand standards and clear multi-level approvals across South African, African and Global comms teams.
Solution
We built a local presence and a working lead-gen engine in parallel, then made the approval process part of the craft rather than a blocker.
Social media: We built Invisalign’s Southern African social presence from the ground up, with a consistent content rhythm that grew the audience to 500 engaged followers and put the brand in front of the right people. That visibility now draws enquiries from across the continent, not only South Africa.
Real doctor testimonials: We launched a series of testimonials from real treating doctors, giving the brand credible, human proof rather than polished claims.
Lead generation: We designed and built an entire HubSpot lead-gen system from scratch, including a dedicated landing page and a full automation flow. The first paid campaign generated 50 qualified leads at an exceptionally low cost per acquisition.
Newsletter: We launched a newsletter to keep leads and the wider community warm between campaigns and events.
Event marketing: We took on marketing for the quarterly roadshows and have grown attendance quarter on quarter.
Working within global standards: Every asset cleared multi-level sign-off across SA, Africa and Global comms. We built a workflow that held creative quality and turnaround steady while respecting each layer of approval.
Results
In Summary
This work answers a question a lot of large brands quietly worry about. Can you get real, local engagement and measurable leads without loosening global control? Here, the answer is yes.
The lead-gen engine is the asset that compounds. The 50 leads came from the first campaign, and the system behind them, the landing page, the automation and the newsletter, is built to keep producing. A 500-strong audience is an early base rather than a vanity number, and it is growing on foundations that clear every approval they need to.
For Invisalign, that means a local presence that performs and stays fully on brand. For us, it is proof that rigour and engagement are not a trade-off.