Make Believe
Led by integrity, joy and an insatiable urge to keep things interesting, we turn everyday strangers into brand advocates and believers.
why the scribbles?
why the scribbles?
You may wonder why the logo of this website looks like it was drawn by a child, or why scrappy illustrations litter the edges of this page.
Well, it’s because, as a marketing agency in 2025, we’ve become a little too self-aware and a bit rebellious.
Faced with the overwhelming number of luminous ads littering your screens, you probably have too. So we’re taking a bit of an anti-brand approach to our own identity. We’ve gotta stand out from the crowd and let our inner children run wild… We’re doing what we love after all.
We have a fascination for novelty, and a proclivity for passionate people – we want to work with human beings who are doing what they always dreamed of, even if that is being a dentist!
Meet the Make Believers
The Core Team
Sam Chambers
Strategy Lead + Founder
David Chambers
Copy + Editing Lead
Bianca Stander
Account Manager + Copywriter
Lisa Black
Account Manager + Graphic Designer
Adhoc Specialists
Frank Bailey
Backend WordPress Developer
Gerlinde Vassen
Frontend WordPress Developer
Mitchell Jonker
Shopify Developer
Kyle Koumbatis
Head of Content
(Europe)
Alex Oelefse
Studio Photographer
(South Africa)
Claire Gunn
Food Photographer
(South Africa)
Ricky Pires
Digital Designer
Fabiola Blanch
Analytics
A breakdown of our monthly marketing cycle
How We Work
Week 1:
We create a report and work on assets such as email campaigns, paid media placements and any other ad hoc projects (fliers, news ads, influencer partnerships etc.). You will need to provide quick feedback on these projects.
Week 2:
We have a reporting meeting together (1hr) to evaluate the previous month’s performance and brainstorm a pathway forward for the following month. You will then have seven working days to send us any resources we may need for the content plan.
Week 3:
We send you the finalised content plan and ask that you make comments and reverts as soon as possible.
Week 4:
The content plan is finalised, checked and ready for posting.
Quarterly:
Every three months we work with you on a number of less frequent yet vital activities to keep our content fresh and our channels performing at their technical best. These include short form videos & stills shoots, core web updates and SEO optimisation.
Our History
2018
The Beginning
In 2018, our founder, Sam, graduated from UCT with a degree in psychology, media, and religion—an unusual combination that shaped a unique perspective on communication and belief-building. Recognising the power of storytelling in shaping perception and action, he began working with a range of eco-conscious and vegan brands in Cape Town, using marketing as a tool for positive change.
2021
Expanding Horizons
After three years of working in the sustainability sector, we were eager to deepen our impact. A life-changing opportunity in Kenya—documenting the resilience of South Sudanese refugees and peacebuilders—offered a new perspective on the role of storytelling in driving real-world change. This experience ignited a passion for projects that merge strategy, creativity, and meaningful impact.
2022
A Deeper Commitment to Purpose-Driven Work
As our agency evolved, so did our focus. We expanded into the NGO and NPO space, collaborating with initiatives dedicated to reforestation, bio-char mine regeneration, and sustainable agriculture. During this time, we also stepped further into video production, captivated by its ability to bring complex narratives to life and inspire action.
2023
A New Passion: Connecting People & Healthcare
While exploring new industries, we found ourselves drawn to a different kind of impact—one that connects people with the best medical practitioners and advances healthcare education. Having navigated personal medical challenges, Sam recognised the importance of clear, accessible communication in healthcare. This sparked a passion for helping private medical practices, clinics, and academies refine their messaging, attract the right patients, and educate professionals.
2023
Building for the Future
This year also marked a milestone in our technical expertise as we took on our first large-scale association website for OHASA. The project blended our storytelling roots with an advanced data-driven approach, setting the stage for future work in the medical association and corporate space.
2024
Expanding Globally
With an increasing number of UK-based clients, our agency’s reach extended beyond South Africa. Sam’s British heritage and global perspective allowed us to offer our services to UK-based businesses and clinics, providing world-class marketing solutions at a fraction of traditional agency costs—without compromising on strategy, creativity, or execution.
2025
Where We Are Now
Seven years in BRANDEYE.AM continues to grow from strength to strength. Our expanded team—comprising both in-office experts and a global network of freelance associates—delivers data-driven, story-rich marketing that makes an impact. We’ve found our niche at the intersection of medical marketing, education, and storytelling, and we’re excited for what’s ahead.
We can’t wait to see where the journey takes us next…
Our Values
Strategic Bedrock
Strategy and understanding are essential.
Fun
Why are any of us doing this if it isn’t somewhat enjoyable? Don’t take yourself too seriously.
Accountability & Honest Reporting
Owning things, striving to improve, honesty leads to growth.
Open Communication
Intuitive, adaptive, visually rich websites that engage and convert from concept to code.
Human-Centred
Automate engagement and elevate your reputation.
We're Not for Everyone
And that's the Point
We work exclusively with businesses that are serious about growth. If you’re looking for a strategic, high-impact approach to branding, marketing, and digital presence—read on. If not, we’re probably not the right fit.
Who we can help
- Established Businesses Ready to Scale
We partner with companies that have strong foundations and are looking to refine their brand, attract the right customers, and create a sustainable, scalable growth model. - Brands That Value Strategy & Execution
Our best clients trust us to do what we do best. They understand that great marketing is a long-term game and want a data-driven, high-performance approach. - Companies Looking for a Competitive Edge
We help businesses stand out in saturated markets by leveraging innovative marketing, digital strategy, and brand positioning to drive measurable results.
Who we can't help
Startups & One-Person Teams
If you’re still figuring things out, we’re not the right fit. We work with businesses that have an established presence and the infrastructure to scale.Micromanagers & Hesitant Decision-Makers
If you need to approve every minor detail and struggle to trust experts, we’re probably not the right agency for you.Gatekeepers & Conservatives
We take a modern, progressive approach to marketing and life. If you’re stuck in old-school thinking or resistant to change, it’s best to look elsewhere.
Only Six New Clients Accepted Per Year
Apply For an Audit
Only Six New Clients Accepted Per Year
Apply For an Audit
Fill in this short form to see if you qualify for a free audit and follow-up meeting. Please note that our services are only suitable for medium to large businesses and associations interested in scaling their customer base, not individuals or startups.
(Takes 4 minutes to complete)