Cape Orthotics and Prosthetics
Revitalising a 25-year-old practice to dominate the digital landscape
Full-Service Digital
10%
Increased Google Ads click-through rate from 1.5% to 10%
9.4%
Improved conversion rate from 3% to 9.4%
4.9 STARS
Boosted Google reviews from under 10 to over 50, achieving 4.9 stars
2X
Doubled Instagram followers while driving impact within their Facebook audience
Introduction
Sector – Healthcare, South Africa
Cape Orthotics and Prosthetics (Cape O&P) is a 25-year-old practice located in the prestigious Constantiaberg Private Hospital in Cape Town.
Over the decades, Cape O&P enjoyed widespread success, but in recent years, they began losing market share due to a lack of digital visibility. Their two primary competitors were steadily eating into their audience.
In late 2023, Cape O&P approached us for help in reclaiming their position as the leading O&P provider in the city. With new ownership in place, it was the perfect opportunity to overhaul their digital presence and build a stronger connection with their audience.
Solution
Our engagement began with strategy and insight: Cape O&P had the potential to dominate the modern digital landscape with a few key changes. We implemented a comprehensive digital transformation:
Visual Identity Overhaul: Conducted professional photo and video shoots to modernise the practice’s branding.
Account Clean-Up: Organised and optimised existing accounts and analytics, fixing years of mismanagement.
Email Automation: Set up flows and custom audiences to reconnect with existing and potential patients.
Reputation Management: Initiated Google review campaigns to enhance their credibility and visibility, a crucial step under new ownership.
Social Media Strategy: Created regular posts and promotions to grow awareness and engagement across Instagram and Facebook.
Google Ad Campaigns: Launched targeted service-specific campaigns to drive lead generation.
Meta Retargeting: Used retargeting campaigns to re-engage website visitors.
Service-Specific Landing Pages: Built optimised landing pages to complement Google Ads, increasing relevancy and conversion rates.
These collective efforts not only revitalised Cape O&P’s online presence but also laid the foundation for sustained digital growth, turning strategic insight into measurable success.
Results
Since the start of our collaboration, Cape O&P’s digital performance has seen remarkable improvements.
We increased their Google Ads click-through rate from 1.5% to an impressive 10%, while also boosting their website conversion rate from 3% to 9.4%. By properly tracking and optimising conversions, we significantly reduced their cost per lead, making their campaigns far more efficient.
On the reputation front, we elevated their Google reviews from fewer than 10 to over 50, achieving a stellar 4.9-star rating—the highest among O&P providers in the city. Social media efforts also paid off, doubling their Instagram following and generating substantial engagement within their existing Facebook audience.
10%
Increased Google Ads click-through rate from 1.5% to 10%
9.4%
Improved conversion rate from 3% to 9.4%
4.9 STARS
Boosted Google reviews from under 10 to over 50, achieving 4.9 stars
2X
Doubled Instagram followers while driving impact within their Facebook audience
In Summary
Cape Orthotics and Prosthetics’ transformation demonstrates the power of a well-executed digital strategy. By modernising their branding, improving their digital visibility, and driving patient engagement through targeted campaigns, we helped Cape O&P reclaim market dominance.
Today, Cape O&P is not only the most reviewed O&P provider in Cape Town but also a standout example of how to combine tradition with innovation for lasting success.