Baboodle
From flatline to nearly 10,000 monthly organic visitors, one reworked page at a time
Full-Service Digital
4K to 10K
Monthly organic visitors, climbing from a 4,000-visitor flatline to close to 10,000 within 12 months
3 Months
One intensive strategy process, followed by ongoing strategy calls
Unflatlined
A brand on the move again
Introduction
Sector – Baby & Parenting, United Kingdom
Baboodle rents out baby equipment to families across the UK. The brand had a strong start, with press features and a plentiful product range, but without a proper strategy growth soon stalled. Organic traffic flatlined at around 4,000 visitors a month and stayed there.
That’s often the problem with a good launch, press gets you found once, but search keeps you found.
Baboodle brought BRANDEYE.AM on for a 3-month intensive SEO process with ongoing strategy calls to keep things ticking over.
Solution
Keyword and competitor analysis. We started with an in-depth analysis of what parents actually search for, and where competitors were winning traffic that should have been Baboodle’s. This gave us an evidence-led map of the gap between search demand and the site’s pages.
Reworking the pages that matter. We reworked Baboodle’s product, landing and FAQ pages to match real search demand, answering the questions parents were already asking rather than the ones the site assumed they would.
Sprint, then support. The 3-month intensive did the heavy lifting. The ongoing strategy calls kept the work compounding, adjusting as rankings moved rather than leaving the strategy in a PDF.
Results
3400
New organic monthly website visitors within 6 months
77%
Increase in monthly revenue
21.99X
Maintaining a ridiculously good return on ad spend
Results
Avg. organic traffic
Within 12 months, monthly organic visitors climbed from a flatline of around 4,000 to close to 10,000. Every one of those visitors arrived from search rather than spend, and the pages doing the work will keep doing it.
A Word from the Founder
In Summary
A traffic plateau is rarely a demand problem. The demand was there all along, but Baboodle’s pages were not built to win. So we lead with an honest analysis, the discipline to rework the pages that matter, and the patience to let it compound. More than doubling organic traffic in 12 months is the reward for doing the unglamorous work.
For Baboodle, that means close to 10,000 potential customers arriving every month on pages built to convert them. For us, it is proof that a short, intensive strategy process can outlast its own timeline.