Thank Goodness
Transforming a humble Cape Town bakery into a thriving brand
Full-Service Digital
1000%
The total increase in monthly B2B orders through improved awareness, systems, and advertising.
16,000
The number of highly engaged followers on Instagram, grown from only a few thousand.
∞
A new digital revenue stream built from the ground up.
15%
Smart automation has recovered 15% of lost sales over the past four years, WELL beyond industry averages
Background
Sector – Food & Beverage, South Africa
Thank Goodness Foods (TGF) is a wholesome bakery located in the Cape Town city centre. When we first came across TGF, they were a small-scale operation trading exclusively at markets and through a handful of small retailers. With no web presence and only a few hundred Instagram followers, they had limited visibility.
Recognising their untapped potential, we approached Razak, the wonderful owner, and his family in 2020 with a plan to take TGF to the next level—and they were sold.
Solution
We started with the basics, laying a strong foundation for growth, before expanding into a variety of channels:
Brand Identity Redesign: Revamped their visual identity to align with their wholesome, natural values.
E-Commerce Platform: Designed and built their website from scratch, including product photography, pricing strategies, and a seamless shopping experience.
Social Media Growth: Leveraged organic promotion, influencer collaborations, and paid campaigns on Meta to drive awareness and engagement.
Email Marketing & Automation: Implemented email campaigns and automation flows to recover revenue and build lasting customer relationships.
Seasonal Campaigns: Conducted seasonal photoshoots with supporting paid campaigns to maintain momentum and generate buzz.
CRO Exercises: Optimised the e-commerce experience to maximise conversion rates and sales.
Influencer Marketing: Engaged high-impact food influencers to promote seasonal campaigns and create paid content.
Results
Our partnership with Thank Goodness Foods has delivered outstanding results, almost building a business from the ground up.
We drove a 1000% increase in monthly B2B orders by improving brand awareness, streamlining systems, and executing effective advertising strategies.
On social media, we grew their Instagram following from a few hundred to a vibrant community of 16,000 engaged followers.
The launch of their e-commerce platform opened up entirely new revenue streams, transforming the way they do business.
Additionally, our implementation of smart automation has recovered 15% of their revenue, significantly contributing to their growth and stability.
Graphs
Shopify Revenue
SEO
- Referring Domains
- Avg. Domain Rating
- Avg. organic traffic
- Organic pages
1000%
The total increase in monthly B2B orders through improved awareness, systems, and advertising.
16,000
The number of highly engaged followers on Instagram, grown from only a few thousand.
∞
A new digital revenue stream built from the ground up.
15%
Smart automation has recovered 15% of lost sales over the past four years, WELL beyond industry averages
In Summary
Thank Goodness Foods is proof that a small bakery with big heart can thrive in today’s digital-first world. By building their brand from the ground up and implementing a cohesive strategy across web, social, and advertising, we’ve helped TGF grow into a recognised name in Cape Town’s food and beverage industry.
Their story continues to inspire us as we push the boundaries of what’s possible for small, family-owned businesses with big dreams.