SVL Dentistry
Full-Service Digital
3,300
Steady growth of Instagram followers from 1,300 to 3,300 in two years
60%
Achieved and maintained an average email open rate of 60%. Well above the 40% industry average for email campaigns
100+
We’ve been able to generate 100+ new 5-star reviews for the practice in the past 24 months.
2
The continuous growth of the practice has allowed them to activate another two chairs.
Introduction
Sector – Healthcare, South Africa
Smith and van Lierop (SvL Dentistry) is one of South Africa’s top interdisciplinary dental clinics, with two principal dentists, three associates, and two oral hygienists.
Although the clinic already worked with a successful paid media agency, they lacked a cohesive social presence and struggled to effectively communicate their brand value. To stay on the cutting edge, they wanted to build greater awareness and trust while promoting their high-value treatments, including full-mouth rehabilitation and veneers.
Additionally, SvL recognised the need to improve reputation management, as they were falling behind other large Cape Town practices in terms of Google reviews and Maps visibility.
Solution
We began by re-envisioning SvL Dentistry’s approach to branding and communication, implementing a multi-faceted strategy:
- High-Quality Visual Content: Conducted photo and video shoots to elevate the clinic’s image and create authentic connections with patients.
- Website Revamp: Reworked web pages to grow endodontic services and dramatically increase oral hygiene patient numbers.
- Email Automation: Designed and implemented email flows for new and existing patients, increasing brand engagement and awareness of treatments.
- Educational Content: Produced short-form videos for social media to educate patients on oral health and aesthetics.
- In-Practice Magazine: Created a custom 50-page lifestyle magazine, helping patients discover elective, high-value aesthetic treatments.
- Reputation Management: Introduced competition metrics and patient follow-up messaging, boosting Google reviews and Maps visibility.
- Influencer Engagement: Collaborated with high-profile South African influencers and celebrities to enhance the practice’s prestige.
- Smile Transformation Posts: Promoted key posts to drive leads for high-value treatments like veneers and full-mouth rehabilitation.
This comprehensive approach not only elevated SvL’s online presence but also enhanced its ability to convert leads into loyal, high-value patients.
Results
Since partnering with us, SvL Dentistry has experienced significant growth across multiple areas. Their Instagram following grew from 1,300 to 3,300 within two years, fostering a stronger and more engaged online community. Email campaigns achieved an impressive 60% open rate, far exceeding the industry average of 40%, and their Google My Business reviews and Maps visibility saw a notable boost, solidifying their position as a leading dental practice in Cape Town.
Additionally, the practice has enjoyed continuous growth in services, including a fully booked diary for all practitioners and the development of a highly profitable endodontic arm.
In Summary
Through a cohesive, omnichannel approach, SvL Dentistry has transformed into a leading example of modern dental care. By enhancing their online presence, reputation, and patient engagement strategies, we’ve helped them achieve steady growth and a full pipeline for high-value treatments.
Our partnership continues to position SvL Dentistry as a trailblazer in both clinical excellence and patient care—cementing their legacy as one of South Africa’s premier dental clinics.