OHASA
Transforming the Oral Hygiene Association with a modern digital presence and optimised membership management
Web Development
Branding
47%
Membership Growth Within One Year
108%
Sponsorship Revenue Increase
Introduction
Sector – Healthcare Association, South Africa
The Oral Hygiene Association of South Africa (OHASA) is the only registered association for oral hygienists in the country. When OHASA approached Brandeye.am, they were facing significant challenges with their previous web agency.
Their website was outdated and overpriced, reminiscent of the 1990s, and offered minimal functionality. Membership numbers were declining due to poor digital offerings and manual processes for renewals and payments. Sponsorships were also suffering, driven by a lack of visibility and robust data. OHASA needed a comprehensive intervention to modernise their digital presence and restore the association’s reputation.
Solution
This large-scale project focused on revamping OHASA’s identity and creating a feature-rich, functional website that could meet the needs of members, sponsors, and administrators.
Key Actions:
- Brand Refresh: Updated the association’s visual identity while preserving the legally required crest.
- Website Development: Built a highly complex website with extensive back-end functionality, including:
- Membership subscriptions with auto-renewal, payment gateways, personalised certificates, and tiered pricing.
- CPD questionnaires integrated with data export for compliance.
- Event management with split costs for members and non-members.
- Directory listings, sponsored blogs, and banners.
- E-learning sections and admin tutorials.
- Forums for community engagement.
- Robust Google Analytics tracking.
- Comprehensive email marketing integration.
- Maintenance and Enhancements: Implemented ongoing front and back-end maintenance, automated membership renewals, and improved the user experience for both members and administrators.
Results
The relaunch of OHASA’s website and brand identity had an immediate and significant impact:
MEMBERSHIP GROWTH
Numbers grew from 357 to 526 within the first year, driven by improved digital offerings and seamless user experience.
SPONSORSHIP REVENUE
Annual sponsorship income more than doubled, increasing from R250,000 to R520,000, thanks to enhanced visibility and digital tools for sponsors.
POSITIVE FEEDBACK
Members and sponsors alike responded overwhelmingly positively to the changes, praising the modernised platform and streamlined processes.
In Summary
OHASA’s transformation is a shining example of how modernisation and strategic digital development can breathe new life into a struggling organisation. By revamping their identity and delivering a powerful, feature-rich website, Brandeye.am helped OHASA achieve record growth in both membership and sponsorship, positioning the association as a leader in South Africa’s healthcare sector.
Our partnership with OHASA continues as we support their ongoing digital needs, ensuring they remain at the forefront of the oral hygiene profession.