ITI Southern Africa
Sellling out intercontinental events year on year
Web Design
Paid Media
SOLD OUT
Sold out ITI Curriculum Foundation Level courses in both 2023 and 2024
Ongoing Success
Secured a long-term relationship supporting key events and campaigns
Introduction
Sector – Healthcare Education, International
The International Team for Implantology (ITI) is a global organisation committed to excellence in implantology. In 2023, ITI Southern Africa partnered with BRANDEYE.AM to create a website that would increase study club membership and participation while driving attendance for their key yearly events.
The challenge was to align with the ITI’s strict global guidelines while delivering a digital platform that effectively communicated their offerings and attracted their target audience.
Solution
We delivered a tailored, multi-phase solution to meet the ITI’s goals:
Website Development: Designed and built a site that complied with ITI’s global standards while addressing local needs, providing a hub for study club memberships and event registration.
Curriculum Launch Campaign: Launched the first-ever ITI Curriculum Programme in Southern Africa using organic social media, fliers, email marketing, and paid Meta ads.
Ongoing Support: Established a long-term relationship with ITI Southern Africa to provide continuous web development and marketing support, including specific funnels and campaigns for events like the annual Curriculum Course, Education Days, and the upcoming 2025 Congress.
Results
The ITI Curriculum Foundation Level course was an overwhelming success, with 25 out of 25 seats sold for both the 2023 and 2024 intakes. The website has become a central resource for study club membership and event participation, while the ongoing marketing campaigns have built momentum for ITI’s key initiatives.
In Summary
By aligning global guidelines with local needs, BRANDEYE.AM has helped ITI Southern Africa solidify its position as a leader in implantology education. Through strategic website development and targeted campaigns, we’ve driven sold-out events and fostered greater engagement within the dental community.
Our continued partnership ensures ITI Southern Africa’s success, with plans already underway for the 2025 Congress and beyond.
