Houtlander

Sustainable furniture brand excels in e-com

Full-Service Digital

3400

New organic monthly website visitors within 6 months

77%

Increase in monthly revenue

21.99x

Maintaining a ridiculously good return on ad spend

Introduction

Sector – Furniture, South Africa

Houtlander is a design house crafting sustainable solid oak furniture in Johannesburg, South Africa.

When they approached us the brand was performing well with B2B sales, but their B2C, social and e-commerce growth needed to be improved.

Having tried hiring internal digital employees in the past they wanted to find an agency to whom they could hand everything over.

Solution

Because the brand already had a strong visual identity and photography portfolio, we were able to jump straight into strategy.

We began with a deep SEO analysis, full web re-design and product description re-write. This exercise allowed us to communicate the value of the brand more clearly, and start generating thousands of new organic monthly visitors from Google.

From there, we began creating email marketing automations, organic social content, influencer collaborations and paid media campaigns to continuously drive sales up and to the right.

Results

3400

New organic monthly website visitors within 6 months

77%

Increase in monthly revenue

21.99x

Maintaining a ridiculously good return on ad spend

Graphs

Shopify Revenue

SEO: Organic Traffic

4.6K

+ 3.4K

SEO: Organic

1.9K

+ 1.4K

In Summary

The omnichannel combination of SEO, content, web design, video, influencer marketing, organic social, email and paid media moved the needle for Houtlander in big ways.

Not only has our collaboration nearly doubled the brand’s B2C sales over the past two years, but it has also contributed to widespread awareness, helping Houtlander become the household name it was destined to be.