Houtlander
Sustainable furniture brand excels in e-com
Full-Service Digital
3400
New organic monthly website visitors within 6 months
77%
Increase in monthly revenue
21.99x
Maintaining a ridiculously good return on ad spend
Introduction
Sector – Furniture, South Africa
Houtlander is a design house crafting sustainable solid oak furniture in Johannesburg, South Africa.
When they approached us the brand was performing well with B2B sales, but their B2C, social and e-commerce growth needed to be improved.
Having tried hiring internal digital employees in the past they wanted to find an agency to whom they could hand everything over.
Solution
Because the brand already had a strong visual identity and photography portfolio, we were able to jump straight into strategy.
We began with a deep SEO analysis, full web re-design and product description re-write. This exercise allowed us to communicate the value of the brand more clearly, and start generating thousands of new organic monthly visitors from Google.
From there, we began creating email marketing automations, organic social content, influencer collaborations and paid media campaigns to continuously drive sales up and to the right.
Results
3400
New organic monthly website visitors within 6 months
77%
Increase in monthly revenue
21.99x
Maintaining a ridiculously good return on ad spend
Graphs
Shopify Revenue
- Current Income
- Year Prior (for comparison)
SEO: Organic Traffic
Before they joined us Houtlander was averaging 1200 organic web visits per month. Look at where they are now!
4.6K
+ 3.4K
SEO: Organic Keywords
Before they joined us Houtlander was averaging 495 organic web searches per month. Look at where they are now!
1.9K
+ 1.4K
In Summary
The omnichannel combination of SEO, content, web design, video, influencer marketing, organic social, email and paid media moved the needle for Houtlander in big ways.
Not only has our collaboration nearly doubled the brand’s B2C sales over the past two years, but it has also contributed to widespread awareness, helping Houtlander become the household name it was destined to be.