The Academy of Advanced Endodontics
Transforming Harley Street’s leading endodontic clinic into a powerhouse of education and referrals
Full-Service Digital
150%
Oversold the fellowship programme for the first time
18
Dentists on the waiting list for 2025’s programme
5 Stars
Achieved a perfect Google Business rating, improving from 4.3 stars
Introduction
Sector – Healthcare, UK
The Academy of Advanced Endodontics is one of London’s oldest specialist endodontic clinics, located on the prestigious Harley Street.
When the Academy approached us, they were launching their fellowship programme and needed help selling spaces. With post-COVID momentum waning, they were concerned about maintaining interest and demand.
However, as is often the case with our clients, we identified a larger need for a transformation to ensure long-term success. The Academy didn’t just need to sell a programme—it needed a full digital overhaul to thrive in a competitive market.
Solution
Our partnership began with strategy, re-envisioning the Academy’s branding and positioning for the modern dental education market. From there, we implemented:
Website Transformation: Complete redesign, re-writing, and optimisation to create a seamless and professional digital experience.
High-Quality Visual Content: Conducted several photo and video shoots to elevate the brand’s presence.
Social Media Ads: Targeted campaigns on Instagram and Facebook to drive leads for the fellowship programme.
Custom Landing Page: Designed to capture interest and convert leads effectively.
Reputation Management: Used automation and patient follow-up messages to enhance credibility and visibility in Google search results.
This multi-faceted approach allowed us to both modernise the Academy’s digital identity and engage the dental community effectively.
Results
150%
Oversold the fellowship programme for the first time
18
Dentists on the waiting list for 2025’s programme
5 Stars
Achieved a perfect Google Business rating, improving from 4.3 stars
In Summary
The Academy of Advanced Endodontics’ transformation showcases the power of a cohesive, omnichannel strategy. By reimagining their branding, website, and digital marketing approach, we not only helped them sell out their flagship fellowship but also positioned them as a leader in dental education.
With increased awareness within London’s dental community, the Academy has grown its educational reach while also boosting its patient referral network—creating a foundation for sustainable success.