The time has come for brands to become a force for good. With our planet on the brink of environmental collapse, change is no longer optional but essential to our survival. Brandeye.am was born out of a deeply felt desire to accelerate and facilitate the transformation of businesses and brands from traditional capitalist enterprises to vehicles of empowerment, creative change-makers and pro-active communities of conscious individuals. It is our belief that brands, which are benevolent, aware and connected to themselves and the world at large, will not only thrive internally but also reap the financial rewards of this global rise in consciousness.
“People don’t buy what you do, they buy why you do it”
There’s no stronger driver for consumers than one which is authentic, relevant and emotionally impactful
“Alone, we can do so little; together, we can do so much”
– Helen Keller
What ‘conscious’ means to us
Connection is vital if we’re to understand our own place as humans in communion with this earthly organism, but also as brands within a globally networked society. By understanding their place within the web of life, brands are able to tap into trends, communicate in relevant and powerful ways, and consolidate communities of people who share their belief systems.
Awareness is key if a brand wants to remain centred, reflexive and responsive in a rapidly changing and disruptive global environment. By remaining consciously aware of its everyday actions and decisions, a brand is able to remain true to itself and its core values beyond the noise of the external world. Awareness also allows brands and their gaurdians to notice and respond when issues arise, manage relations in a considered and emotionally intelligent way and empathetically connect with employees.
Connection and awareness are pointless unless a brand is driven by a deep and benevolent purpose. This core WHY also drives employee motivation, attracts partners like us who are so passionate and dedicated to this work, and connects with customers in a visceral and emphatic manner. This third piece of the puzzle is also essential if we’re going to transform and improve the social and environmental state of this world.